Alex McClafferty of Productize


Today, I’m talking with Alex McClafferty, co-founder of WP Curve. Alex joined WP Curve at the very beginning in 2013 when they were doing $500 MRR. By 2015, that number had grown to $1mm ARR and in 2016 GoDaddy acquired the business.

Drawing on his experience building, selling, and integrating a company, Alex is now helping other CEOs scale their business and get it ready for an acquisition through his work at

WP Curve was one of the OGs in the content marketing game and I followed their story, and Alex’s as well, over the years. When I had a friend on the show, Jake Jorgovan, he raved about working with Alex and I knew I had to get him on the show to learn more about his life post-acquisition.

In our chat, we’re going to dive into how Alex put together the deal to sell WP Curve, what the experience was like spending two years inside GoDaddy integrating and growing the business after the acquisition, and how he uses these lessons to help other startup CEOs.

Just as a quick heads up, we ran into a few technical issues and had to do the interview over the phone so the sound quality isn’t perfect but I think the content more than makes up for it.

It’s a bit of a cliche to say somebody held nothing back, but Alex lived up to that standard in this personal and insightful chat.

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Topics covered:

  1. Background leading up to today
    1. What was WP Curve and what was your role there?
    2. How did the acquisition come about?
    3. What was the integration process like once you joined GoDaddy?
    4. What are you working on today?
  2. Working with founders
    1. What does a typical engagement with you look like?
    2. How can founders better navigate the ups and downs of their journey?
  3. Behind the scenes
    1. What do you do when you feel overwhelmed or unfocused?
  4. “Rapid Fire” Questions
  5. Where can listeners go to learn more?

Resources mentioned:

Where to learn more: