Andrew Warner on How to Generate More Leads with Chat Bots


Today, I’m talking with Andrew Warner, the Founder of Mixergy, where the ambitious learn from a mix of experienced mentors through interviews and courses, and most recently the Founder of, a site built to teach marketers how to generate more leads and close sales with chat bots.

Andrew was one of the pioneers of the internet startup scene, building and eventually selling a $30 million a year business with his younger brother. Not only does he have hands-on experience, but through Mixergy he has interviewed thousands of other founders and his startup insights are practically unmatched.

This was a fun but intimidating interview for me because if you’ve ever listened to any of Andrew’s interviews, and if you haven’t you should immediately, then you know he doesn’t hold back. Today’s interview on chat bots was no different.

In our talk, Andrew shares what it is about chat bots that has him so excited, how they fit into the traditional sales funnel, and how you can quickly test the waters with your own chat bot.

If you’re like me and think chat bots are more hype than substance, then this is an interview you don’t want to miss.

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Topics covered:

  • Background leading up to today
    • What did you see about chat bots that others missed?
  • Chat bot fundamentals
    • How do chat bots fit into the traditional sales funnel?
      • Are the a replacement for email marketing?
      • How should the two co-exist?
    • What are the fundamentals of an effective chat bot sequence?
      • Should we even look at it like a sequence/drip campaign?
      • How is the sale typically made? Via bot or via live chat?
      • Do people expect to talk to a real person?
    • Walk us through what happens when I click “Teach me about chat bots!” on the Bot Academy homepage
    • What are currently the biggest limitations with chat bots?
    • What does the future of chat bots look like?
  • Tying it together
    • What is one thing listeners can do this week to start exploring chat bots in their businesses?
    • What is Bot Academy and how did it come about?
  • Where can listeners go to learn more?

Resources mentioned:

Where to learn more:

To learn more about chat bots and see what role they can play in your business, head to