Colin Nederkoorn of


Today, I’m talking with Colin Nederkoorn, the Founder and CEO at, where he and his team help their customers send targeted emails, push notifications, and SMS to lower churn, create stronger relationships, and drive subscriptions.

In our chat, we dive into what it’s been like building to more than $10M in ARR and a team of more than 50 people over the last 8 years, everything from their successes to their failures and how these lessons can help make you a better founder.

What most stood out to me from this interview was not just how thoughtfully and deliberately Colin and his team have built this business, but how realistic they’ve been along the way. 

This wasn’t a journey of overnight success, nor did he expect it to be and the way Colin has been able to stay the course and build a successful business is something every founder can learn from.

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Topics covered:

  1. Company background
    1. What exactly is and what does the business look like now?
  2. Founder’s lessons
    1. How would you describe your role today?
      1. How do you remove yourself from the day-to-day product decisions as somebody with a strong background in product management?
      2. At what point did you start getting less involved in hiring?
  3. Behind-the-scenes
    1. What has been the hardest part of building the business for you personally?
    2. What does success look like to you?
  4. Where can listeners go to learn more?

Resources mentioned:

Where to learn more:

To hear more from Colin, you can follow him on Twitter or check out his personal site,