Daniel Scrivner of Flow


Today, I’m talking with Daniel Scrivner, the CEO of Flow which makes modern task and project management software for teams. Before Flow, he was the Head of Design at Square and has worked for brands like Apple, Nike, Disney, and Target.

The project management space is one of the most competitive out there and Flow has stood out by taking an opinionated stance on what they will and won’t build and avoiding bloat.

You want to continue improving your product but you also don’t want to fall into the trap of adding feature after feature because it’s what customers are asking for. Finding the right balance is crucial to growing your company, but it’s also incredibly hard.

In our chat today, Daniel shares his approach to product and design and how that helps Flow strike the right balance.

As every corner of SaaS gets more and more competitive, your product development process becomes increasingly important not just to thrive but to survive. Regardless of what your process looks like today, this is an episode you don’t want to miss.

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Topics covered:

  1. Company background
    1. What exactly is Flow and what does the business look like now?
    2. How does Flow stand out in such a crowded market?
  2. Founder’s lessons
    1. How do you prioritize where to focus your efforts?
    2. Do you draw a distinction between design and product?
    3. How do you make sure your product doesn’t become bloated over time?
    4. How would you describe your role today?
  3. Behind-the-scenes
    1. What did the MetaLab spin out look like?
    2. What has been the hardest part of building the business for you personally?
    3. What does success look like to you?
  4. “Rapid Fire” questions
  5. Where can listeners go to learn more?

Resources mentioned:

Where to learn more:

To hear more from Daniel, check out his blog at DanielScrivner.com