Greg Spillane of


Today, I’m talking with Greg Spillane, the CEO at, a curated online retailer that provides a platform for consumers looking to discover the coolest and most innovative fashion, accessories, art, and gadgets from emerging brands and artists across the globe.

By building a strong brand and audience, Fancy raised well over $100 million but wasn’t able to find enough traction to sustain the sky-high valuation.

Greg was brought in to turnaround the company and in the 18+ months since he’s been there, they’re back on the right track.

In The Hard Thing About Hard Things, Ben Horowitz talks about the difference between a “peacetime” CEO and a “wartime” CEO. Being a CEO is never easy, but being a CEO when your back is against the wall and you need to turn things around is a special kind of hard.

In our chat today, Greg shares how he was able to right the ship, get buyin from the rest of the team, and what the future looks like for Fancy.

The way Greg thinks about business and values the people inside is something every founder can learn from.

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Topics covered:

  1. Company background
    1. What exactly is and how did you get involved?
      1. What did the company look like then?
  2. The turnaround
    1. What was your plan once you joined?
      1. How did you diagnose what needed to be fixed?
    2. How did you prioritize what needed to get done?
    3. How did you get buy-in from the team?
    4. What problems were bigger than you expected?
      1. How did you have to adapt to solve those problems?
  3. Behind-the-scenes
    1. What has been the hardest part of building the business for you personally?
    2. What does success look like to you?
  4. Where can listeners go to learn more?

Resources mentioned:

Where to learn more:

To hear more from Greg you can follow him on LinkedIn and you can see what he and the team are up to by downloading the Fancy app.