Jeroen Corthout of Salesflare


Today, I’m talking with Jeroen Corthout, the CEO and Co-Founder of Salesflare, a simple yet powerful CRM for small businesses selling B2B.

I love talking with CRM founders to dig into how they’re standing out in one of the most competitive spaces in SaaS—especially when they haven’t gone super niche with their positioning.

Jeroen’s insights today did not disappoint.

In our chat, Jeroen shares how he and his team built a “Customer Value Machine” that fuels Salesflare’s rapid growth and how he’s navigated the challenges of scaling a company.

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Topics covered:

  1. Company background
    1. What exactly is Salesflare and what does the business look like now?
  2. Founder’s lessons
    1. How would you describe your role today?
    2. How do you compete in such a crowded and well-funded market?
      1. What is your “Customer Value Machine?”
    3. What position has been the hardest to hire for?
    4. What will you hire for next?
  3. Behind-the-scenes
    1. What has been the hardest part of building the business for you personally?
  4. Where can listeners go to learn more?

Resources mentioned:

Where to learn more:

To hear more from Jeroen, you can connect with him on LinkedIn or check out what he and the team are up to at