Laura Roeder on Managing a $4M ARR Remote Business


Today, I’m talking with Laura Roeder, the Founder and CEO of MeetEdgar, a social media automation solution that helps over 7,000 customers catalog and schedule their social posts and updates.

Since their launch in June 2014, their team has grown from 2 to nearly 30 people today, and are doing more than $300,000 in monthly recurring revenue — bootstrapped the entire way.

In our chat, we’re going to dive into how Laura has achieved this amazing growth with a completely remote workforce, everything from how she structures her team to her management philosophy.

Regardless of the size of your business today, if you’re committed to growing with a remote team, then this is the episode for you.

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Topics covered:

  • Background leading up to today
    • What is MeetEdgar?
    • What does your company look like today?
  • Building and managing a remote team
    • Why remote?
    • How is your team structured?
      • Working hours, collaboration, compensation (perks), etc.
      • Was it this way from the beginning?
    • What does your team’s management process look like?
    • What are your responsibilities?
  • Challenges going forward
    • What challenges with remote work are you trying to manage better?
  • Parting advice for founders
    • What advice do you wish somebody gave you when you got started building the team at MeetEdgar?

Resources mentioned:

Where to learn more:

To hear more from Laura, you can visit, follow her on Twitter, or see what her and the team are up to at MeetEdgar.