Today, I’m talking with Marc McDougall, the founder of Clarity First Consulting where he helps B2B SaaS companies book more demos & trials.
I’ve shied away from covering tactics on the show because I know there is so much of that out there, but after seeing Marc’s approach, I knew I had to have him on because he “gets it.”
While we cover the key elements of building a SaaS website optimized for conversions, our conversation goes way beyond that and we discuss how those principles can be applied throughout a business.
Whether you want actionable tips on CRO or cold email or you’re looking for a deep dive on what makes a sales process work, we’ve got you covered.
Topics covered:
- SaaS CRO
- Where do most SaaS websites go wrong when it comes to booking demos?
- Walk us through your process for solving these problems
- What are some quick wins for an early-stage founder?
- Cold email
- Walk us through your podcast outreach process
- How else are you using cold email?
- What are the keys to making a cold email campaign work?
- How can listeners apply these lessons in their business?
- “Rapid Fire” questions
- Where can listeners go to learn more?
Resources mentioned:
Where to learn more:
Check out Marc’s guide to Bootstrapping Your Own SaaS Marketing Site