Patrick McKenzie on Why Your Startup Needs to Charge More


Today, I’m talking with Patrick McKenzie, the founder of Bingo Card Creator and Appointment Reminder, two profitable SaaS businesses that he sold within the last few years and has since been working on content and communications at Stripe Atlas.

In addition to all that, Patrick is also a prolific blogger and Hacker News commenter who has shared mountains of valuable advice for startup founders.

This interview was really exciting for me, because Patrick is one of the people who originally drew me into the startup marketing space and somebody I’ve always looked up to. He genuinely wants to help as many startup founders as possible build a better business and it was an honor to get him on the show.

If there is one thing he is most famous for, it’s his rallying cry of “charge more” and today we’re going to big into everything pricing.

We’ll cover where startups go wrong when it comes to pricing, why charging more is almost always a good decision, and how you can improving your pricing and make more money.

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Topics covered:

  • Background leading up to today
    • Before you joined Stripe, what did your entrepreneurial path look like?
    • When and why did you decide to join Stripe?
    • What is Stripe Atlas?
  • Pricing (and packaging) low-touch SaaS
    • Why did you decide to write this article?
    • Why is pricing so important?
      • 4 Levers of SaaS Growth
    • What are the biggest mistakes SaaS startups make when it comes to pricing?
      • Why is “charging more” so powerful?
  • Tying it together
    • What is one thing listeners can do this week to re-evaluate their current pricing?
  • Where can listeners go to learn more?

Resources mentioned:

Where to learn more:

Showing his generosity, Patrick was kind enough to give out his email address in the episode and make himself available for any questions about pricing or building your business in general.