I’ve been following Tyler’s writing for a while now when he was documenting his journey of starting and eventually selling his SaaS, Storemapper, but when I heard what he was up to at Earnest Capital, I knew I had to reach out.
I’m trying to focus this show less about day-to-day hacks and more about what it actually takes to be an effective leader and build a sustainable business.
I think the sustainable part is one of the most important pieces of the equation to listeners, it definitely is to me, but it’s typically seen as a negative when it comes to traditional venture capital.
Like Rob Walling from TinySeed, who I talked to last week, Tyler is trying his hand at finding a way to invest capital in a way that allows founders and investors to benefit from profitability.
In our chat, we dive into what that looks like and how Tyler sees Earnest fitting into the startup ecosystem.
- Background leading up to today
- Shared Earnings Agreement
- The goal of the SEAL
- Overview of the details
- Who is a SEAL the best fit for?
- Who is it not for?
- What are the differences between a SEAL, a SAFE, and a convertible note?
- How is Earnest Capital itself structured?
- What will the investment process look like?
- “Rapid Fire” Questions
- Where can listeners go to learn more?